Hi, i'm
Mahdi Hasan

Performance Marketing Strategist | Digital Media Consultant

Helping brands drive growth through paid media, funnel optimization, and strategic automation. I've managed over $100M+ in advertising spend, leading campaigns for fashion, telecom, eCommerce, SaaS, and app-based businesses.

0

ROAS

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Clients
Served

0

In Advertising
Spend

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Years of
Experience

Case Studies

I don't just run campaigns—I transform them. See how I helped businesses achieve
breakthroughs with strategic performance marketing.

See All Case Study
Akash DTH

Year: 2018

Akash DTH
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City Bank

Year: 2018

City Bank
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Aarong

Year: 2018

Aarong
More
Shohoz.com

Year: 2023

Shohoz.com
More

Brands

I have worked with

Service

As a CMO-level marketing strategist, I offer end-to-end marketing leadership to help brands grow with clarity
and purpose. From shaping brand identity to crafting data-driven campaigns, my focus is on aligning marketing
efforts with real business goals.

01
Paid Media Strategy
Performance Marketing•Paid Media• Digital Growth•ROAS
Planning and managing performance-driven campaigns across platforms like Meta, Google, TikTok, and Programmatic to maximize ROAS. My approach ensures efficient budget allocation, precise targeting, and scalable growth for brands.
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02
Funnel Optimization
Funnel Optimization•CRO•Growth Hacking•Digital Funnels
Transforming underperforming funnels into high-converting journeys. From CRO to growth hacking, I align messaging, user experience, and touchpoints to reduce drop-offs and drive consistent customer acquisition.
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03
Conversion Tracking
Analytics•GA4 •Data Driven Marketing•Tracking Excellence
Building robust tracking systems with GA4, Firebase, and server-side GTM to unlock full-funnel visibility. I ensure every click, lead, and sale is captured—powering smarter decisions and higher ROI.
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04
App Growth
App Marketing•User Acquisition•Retention•Mobile Growth
Accelerating installs and retention with tailored app marketing strategies. From user acquisition campaigns to lifecycle automation, I help apps scale in competitive markets while driving sustainable user growth.
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05
Automation
Marketing Automation•CRM•Workflow Automation•Scale Smart
Accelerating installs and retention with tailored app marketing strategies. From user acquisition campaigns to lifecycle automation, I help apps scale in competitive markets while driving sustainable user growth.
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Driving Business Growth Through a Proven
CMO Marketing Framework

From insights to execution, a structured process for measurable growth
and stronger brand impact.

Step One
Strategy & Planning

Defining marketing goals, understanding the market, analyzing competitors, and positioning the brand for growth.

Step Two
Campaign Execution & Optimization

Designing and launching campaigns across channels, creating compelling messaging, and continuously optimizing for performance.

Step Three
Performance Tracking & Reporting

Monitoring key metrics like ROAS, CAC, and conversions, and reporting insights to stakeholders for informed decisions.

Step Four
Paid Media Strategy

Driving customer retention, exploring new channels and trends, and enhancing brand storytelling for sustainable growth.

Step Image

Driving Growth with Precision Marketing

Maximizing ROI, leads, and conversions through data-driven campaigns.

+310%
Overall sales & orders growth across
retail, eCommerce & F&B.
-26%
Average reduction in CPA/CAC
across campaigns.
+250%
Boost in ROAS through targeted,
data-driven optimization.
2x App Installs
Accelerated mobile growth for fintech
& ride-sharing apps.
+45%
Lead generation growth in banking &
healthcare with lower CPL.

Digital Marketing Is
Strategy Development Brand Development SEO Paid Media


Skills


Growth Marketing
Marketing Strategy
Brand Strategy
Data Driven Marketing
MarTech
Marketing Execution
Marketing Impact
SEO Skills
Content Strategy
Marketing Analytics
Conversion Optimization
CMO Strategy
+ More

Career

Kahf Yazılım A.Ş
  • Launched growth strategies for 5+ products
  • Reduced churn by 12%
  • Built analytics dashboards and CLM flows
Digital Marketing Manager
SAAS (2024–Present)
Jarvis Digital
  • 12x ROAS for eComm and apps
  • GA4 + Adobe Analytics integrations
  • Automated lead gen with Zapier + CRM
Sr. Manager
Digital Media Agency (2022–2024)
Havas Bangladesh
  • Improved conversion by 36%
  • Led cross-team client strategy
Media Manager
Digital Media Agency (2021–2022)
Analyzen
  • Managed SEM, SMM, SEO, DSP
  • 200% conversion uplift for fashion/health brands
Sr. Executive
Digital Media Agency (2021–2022)
Scorecard
  • Ensuring proper integration of data flows
  • Maximizing ROI while driving strong digital marketing performance
Consultant, Performance Marketing
Digital Media Agency (2024–Present)
Lie to Eye
  • Ensured seamless data flow integration
  • Maximized ROI by scaling digital campaigns
Consultant, Media Buying & Planning
Digital Media Agency (2022–2024)

"Mahdi delivered results from day one—CPA down, revenue up."

Imran Hossain Fahad

Imran Hossain Fahad

Director, Media & Analytics, Scorecard LTD

"Mahdi has an excellent planning mind, supplemented by his gregarious nature and Marketing skills"

Tajdin Hassan

Tajdin Hassan

CBO, The Daily Star - Ex-CMO at Daraz

"Mahdi's multitasking skills boosted our productivity and drove remarkable sales growth"

Arafat Hossain

Arafat Hossain

Head of Marketing, Keeron

"Mahdi is so much dedicated on Digital Platform to build up his knowledge, skills, and experience"

Pijush Kumar Saha

Pijush Kumar Saha

Digital Marketing Consultant, Ex-Google

"Mahdi is a collaborative and visionary person who truly values strategic digital marketing for long-term impact"

Khalid Bin Mahmud

Khalid Bin Mahmud

Business Development Manager, Eskimi Limited

"Mahdi is a results-driven digital media buyer who consistently maximizes ROI and drives profitable growth"

Mustafa Mahmud Hassan

Mustafa Mahmud Hassan

Senior Analytics Manager, Advise Media Consulting (Germany)

Blog

Data-Driven Targeting Strategies for 2025

Nov 22, 2025

Data-Driven Targeting Strategies for 2025
From Clicks to Conversions: The Science Behind High-Performance Campaigns

Oct 07, 2025

From Clicks to Conversions: The Science Behind High-Performance Campaigns
Why GA4 Setup Is Critical for Modern Campaigns

Sep 17, 2025

Why GA4 Setup Is Critical for Modern Campaigns

Professional Certifications in
Marketing Excellence

From analytics to automation, my certifications reflect a commitment to mastering tools and techniques that drive measurable success.

Google Analytics Certification
Facebook Blueprint Certification
Google Ads Certification
HubSpot Inbound Marketing

Ready to Drive Growth?