Aarong, Bangladesh's leading lifestyle and fashion brand, launched its Boishakh 1425 campaign to celebrate the country's biggest cultural festival. The goal was to amplify digital sales and brand engagement through data-driven social media marketing, blending heritage storytelling with performance precision.
As a performance marketer, I've learned that precision, data, and structure transform advertising from creative art into scalable science. This post breaks down that science—how I build, track, and optimize campaigns that move from attention to action.
The Aarong campaign successfully merged cultural heritage with modern performance marketing techniques.
1. Full-Funnel Media Plan
The campaign followed a structured funnel — Prospecting → Engagement → Remarketing — ensuring a smooth path from awareness to conversion.
2. Creative & Ad Formats
Used immersive formats like Facebook Canvas, AR filters, Live sessions, and dynamic product ads that showcased Aarong's festive collection with vibrant visuals and modern storytelling
3. Advanced Tracking & Analytics
Collaborated with Aarong's CMS and dev team to implement pixel-based event tracking (View Content, Add to Cart, Checkout, Purchase) and UTM tagging for precise attribution
4. Optimization & Budget Control
Daily performance reviews focused on ROAS, CPA, CTR, and engagement. Budgets were dynamically reallocated toward the best-performing audiences and creatives
5. Incentives & Offers
Festival-specific discounts and the "Shop & Fly" campaign encouraged high-intent users to complete purchases, strengthening conversion momentum
| Focus | Implementation |
|---|---|
| Audience Segments | Cold, Warm, and Retargeting layers |
| Key Channels | Facebook, Instagram |
| Creative Formats | Canvas, Carousel, Dynamic Product Ads, Live |
| Measurement Tools | Meta Pixel, Google Analytics, UTM Tracking |
| Optimization Metrics | ROAS, CPA, CTR, Reach-Engagement Ratio |