Implemented Google Tag Manager as a centralized data infrastructure to unify Google Analytics, Meta Pixel, and CRM systems, including offline conversion syncing. This improved end-to-end tracking accuracy, attribution clarity, and full-funnel optimization.
On the execution side, I worked closely with creative and technical teams to deploy performance-driven ad formats, including dynamic product ads and festival-led storytelling assets. At the same time, I ensured every action—view, add to cart, checkout, purchase—was properly tracked through pixel events and clean UTM architecture.
1. Full-Funnel Growth Architecture
Full-funnel structure (Prospecting → Engagement → Remarketing) to drive users from awareness to purchase
2. Performance-Driven Creative Strategy
Performance-focused creative formats including dynamic product ads, immersive social formats, and festival-led storytelling
3. End-to-End Tracking & Attribution System
Pixel-based event tracking including sub-brand specific ROAS with (View Content, Add to Cart, Checkout, Purchase) with structured UTM governance for clean attribution
4. Data-Led Optimization & Budget Scaling
Continuous optimization based on ROAS, CPA, CTR, and engagement, with dynamic budget allocation toward top-performing segments
5. Conversion Acceleration via Offers & Incentives
Conversion-driven incentives and festival offers to strengthen purchase intent and reduce drop-offs
| Focus | Implementation |
|---|---|
| Audience Segments | Cold, Warm, and Retargeting layers |
| Key Channels | Facebook, Instagram |
| Creative Formats | Canvas, Carousel, Dynamic Product Ads, Catalog Sales |
| Measurement Tools | Meta Pixel, Google Analytics, UTM Tracking |
| Optimization Metrics | ROAS, CPA, CTR, Reach-Engagement Ratio |
| Metric | Result |
|---|---|
| Digital & Ecommerce Sales | |
| CPA reduced |