City Bank sought to transform their digital lead generation process to acquire high-quality customers at lower costs.
By implementing a conversion-focused digital funnel, City Bank revolutionized their online customer acquisition strategy.
This transformation case study demonstrates how strategic digital marketing can drive quality leads for financial services.
1. Funnel Optimization
Redesigned the entire digital funnel for maximum conversion
2. Targeted Campaigns
Created highly targeted campaigns for different banking products
3. A/B Testing
Continuous testing and optimization of landing pages and ad creatives
| Focus | Implementation |
|---|---|
| Platforms | Facebook, Google Ads, LinkedIn |
| Products Promoted | Credit Cards, Loans, Savings Accounts |
| Optimization Focus | CPL, Conversion Rate, Lead Quality Score |