Akash DTH's Strategic

Brand & Objective

Akash DTH aimed to revolutionize satellite television access in Bangladesh by providing affordable, high-quality entertainment to millions.

Through strategic marketing and data-driven campaigns, Akash DTH successfully bridged the digital divide and brought world-class entertainment to underserved markets.

Akash DTH

This case study explores how Akash DTH leveraged performance marketing to achieve unprecedented growth.

Strategy & Approach:

1. Market Segmentation

Identified and targeted specific demographic segments with tailored messaging

2. Multi-Channel Approach

Utilized TV, digital, and on-ground activations for maximum reach

3. Performance Tracking

Implemented robust analytics to measure and optimize campaign performance

Outcome & Impact:

The campaign achieved 47,000 new subscribers in just 80 days with an 8x return on ad spend, establishing Akash DTH as a market leader.

Execution Snapshot:

Focus Implementation
Target Audience Rural and semi-urban households
Key Channels TV, Facebook, YouTube, Ground Activations
Campaign Duration 80 days

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