Google Analytics 4 represents a fundamental shift in how we track and measure digital marketing performance. This article explores why proper GA4 setup is essential for modern campaigns. 1. The Evolution from Universal Analytics Understand the key differences between UA and GA4, and why the new platform offers superior tracking capabilities. 2. Event-Based Tracking Learn how GA4's event-based model provides more flexibility and granularity in tracking user interactions. 3. Cross-Platform Measurement Discover how GA4 enables unified tracking across web and app, giving you a complete view of the customer journey. 4. Enhanced Privacy Controls Explore how GA4 is built with privacy in mind, helping you comply with GDPR and other regulations. 5. Machine Learning Insights Leverage GA4's built-in machine learning capabilities to uncover insights and predict user behavior.