Reducing cost per acquisition is a top priority for most marketers. This comprehensive guide shows you how to optimize your funnel to lower CPA while maintaining quality. 1. Funnel Analysis Fundamentals Learn how to map and analyze your current funnel to identify optimization opportunities. 2. Top-of-Funnel Optimization Improve awareness campaigns to attract more qualified prospects at lower costs. 3. Mid-Funnel Engagement Optimize consideration stage content and touchpoints to move prospects toward conversion. 4. Bottom-of-Funnel Conversion Implement tactics that reduce friction and increase conversion rates. 5. Post-Conversion Optimization Maximize customer lifetime value to improve overall campaign economics.