High-net-worth individuals
Business owners, C-suite executives, investors and diplomats.
Rancon Developments · Luxury Real Estate · LinkedIn · Meta · Google Search
Filled Rancon's luxury sales pipeline with 1,458 verified buyer leads in one month
Rancon Developments builds ultra-modern luxury residences in Dhaka's most coveted addresses. I designed a precision full-funnel media system across LinkedIn, Meta and Google Search — reaching high-net-worth and NRB investors and converting genuine purchase intent into verified, sales-ready leads.
- Role
- Digital Media Lead
- Audience
- Dhaka HNWI + NRB investors
- Channels
- LinkedIn · Meta · Google Search
- Duration
- 1 month
Results at a glance
1,458Verified buyer leads generated
16.7KProperty-page visitors
100K+Social engagements
$1.50Cost per lead, from
The brand
Luxury residences that needed the right buyers, not the masses
Rancon Developments creates ultra-modern residences in Dhaka's most coveted locations — Gulshan, Banani, Baridhara and Bashundhara — with a brand promise built on luxury living, architectural excellence and exclusivity.
The objective was to drive qualified luxury-property inquiries while deepening brand desire: generate contact-verified leads, grow elite-audience reach and engagement, capture active purchase intent, and expand Rancon's premium conversion funnel.
What I set out to do
- Generate high-quality, contact-verified luxury-property leads
- Grow reach and engagement among an elite audience
- Capture active purchase intent from in-market buyers
- Expand Rancon's premium digital conversion funnel
- Build a remarketing audience for future project launches
Who we targeted
NRB investor community
Non-resident Bangladeshis across UAE, KSA, Qatar, UK, USA and Malaysia.
Aged 28–55
In their prime years for luxury living and long-term real-estate investment.
A prestige & ROI mindset
Motivated by security, ROI, lifestyle prestige and brand credibility — not generic ads.
The approach
A precision channel mix for cold and active-intent buyers
A channel mix engineered to convert both cold and high-intent luxury audiences, with creative built on exclusivity, lifestyle pride, prime locations and asset appreciation.
Reach the right rooms
LinkedIn drove premium reach to elite professionals — building brand image and awareness among high-net-worth individuals.
Convert active intent
Meta drove traffic, interaction and inbound calls, while Google Search captured users actively looking for property — turning consideration into verified leads and calls.
Full-funnel channel map
| Funnel stage | Platform | Purpose |
|---|---|---|
| Awareness & image | Premium reach to elite professionals | |
| Engagement & consideration | Meta (FB / IG) | Drive traffic, interaction & inbound calls |
| High-intent conversion | Google Search | Capture users actively searching for property |
Creative direction
- Exclusivity and lifestyle pride
- Prime locations front and centre
- Asset appreciation and long-term value
- Brand credibility for a discerning buyer
The creative
Prestige-led campaign creative
Creative built to signal exclusivity and prime-location value — the tone that resonates with luxury buyers and NRB investors.
The results
A sales pipeline full of validated buyers
| Metric | Result |
|---|---|
| Total leads generated | 1,458 |
| Premium reach | 10,000 professionals (LinkedIn) |
| Website traffic | 16,667+ real-estate visitors |
| Social engagement | 100,000+ |
| Average cost per lead | $1.50 – $12.00 (across funnel) |
| Media budget | $3,500 (≈ BDT 455,000) |
The campaign aligned brand prestige with scalable digital growth — luxury housing reaching the right buyers, not the masses.
Mahdi Hasan · Digital Media Lead
Execution snapshot
How the budget was deployed
| Focus | Implementation |
|---|---|
| Duration & budget | 1 month · USD $3,500 (≈ BDT 455,000) |
| Awareness (10,000 reach) + Lead gen (21 contact-verified leads) | |
| Meta (FB / IG) | Traffic (16,667 visits), Engagement (100,000 interactions), Lead / Call (1,333 high-intent leads) |
| Google Search | 39 high-intent search leads |
| Optimisation focus | Verified lead quality, CPL, active purchase intent |
My role
What I owned
- Designed the full-funnel media strategy across LinkedIn, Meta and Google Search
- Targeted HNWI and NRB investor segments with precision
- Built call- and form-driven funnels for high-intent conversion
- Directed creative around exclusivity, location and asset value
- Delivered 1,458 verified leads into the sales pipeline on a one-month budget
- Built a remarketing audience for future project launches
What I took from it
Key insights
LinkedIn + Search synergy
Verified buying intent met elite-audience precision — the pairing that produced quality leads.
Call-driven funnels
Calls shortened the closing cycle in luxury real estate, where big decisions happen in conversation.
Quality over quantity
Tight segmentation maximised ROI and sales lift instead of chasing cheap volume.
A remarketing foundation
The campaign built an audience asset that feeds every future launch.
Why this case matters
From traditional marketing to an elite acquisition model
Rancon achieved a powerful digital shift — from traditional real-estate marketing to a data-driven, elite-focused acquisition model that now fuels ongoing property sales.
Brand website
www.rancondevelopments.com ↗