Segment & launch
Launched Meta, Google and YouTube campaigns segmented by region, running 20+ creative variations and scaling top performers weekly.
Akash DTH · Launch Campaign · Meta · Google · YouTube · 80 days
Launched Akash DTH to 47,000 subscribers in 80 days at 8× return on ad spend
Akash DTH set out to bring affordable, high-quality satellite TV to millions across Bangladesh. With no prior digital presence, I built the launch growth engine — region-segmented performance campaigns wired to a real-time CRM and offline field sales.
- Role
- Growth / Performance Lead
- Market
- Rural & semi-urban Bangladesh
- Channels
- Meta · Google · YouTube · TV
- Duration
- 80 days
Results at a glance
47KNew subscribers in 80 days
8×Return on ad spend
80Days to hit the launch target
−22%Cost per acquisition, month one
The brand
A brand-new DTH service with no digital footprint to build on
Akash DTH aimed to revolutionise satellite television in Bangladesh — affordable, high-quality entertainment for underserved rural and semi-urban households.
The launch challenge was steep: no prior digital presence, high customer-acquisition-cost risk in a competitive telecom market, and a need to connect online advertising directly to offline field sales.
The launch goal
- Acquire 40,000+ subscribers inside the launch window
- Keep CAC low in a fiercely competitive telecom market
- Bridge online advertising with on-ground field sales
- Reach rural and semi-urban households at scale
- Track full-funnel conversion from ad to activation
The approach
Region-segmented performance, wired to real-time sales
The plan treated a cold-start launch as one connected system — ads, CRM and field sales moving together rather than in parallel.
Sync online to offline
Built an Airtable CRM pipeline for real-time lead sync and tracked full-funnel conversion via GA4 and Meta CAPI, closing leads through combined CRM and field sales.
Channels & tracking
- Multi-channel reach across TV, Facebook, YouTube and ground activations
- Region-segmented targeting and tailored messaging
- 20+ creative variations, with top performers scaled weekly
- Full-funnel measurement with GA4 and Meta CAPI
The creative
Launch campaign creative
Region-aware creative built to introduce a new service and drive both online sign-ups and field-sales leads.
The results
A market-leading launch in 80 days
| Metric | Result |
|---|---|
| New subscribers | 47,000+ (in 80 days) |
| Return on ad spend | 8.1× |
| Cost per acquisition | −22% (first month) |
| Leads closed | 64% (CRM + field-sales sync) |
| Branded search | #1 share of voice (by week 6) |
A launch isn't ads and sales running in parallel — it's one system where every lead flows straight to close.
Mahdi Hasan · Growth Lead
Execution snapshot
How the launch was run
| Focus | Implementation |
|---|---|
| Target audience | Rural & semi-urban households |
| Key channels | TV, Facebook, YouTube, ground activations |
| Campaign duration | 80 days |
| Creative | 20+ variations, top performers scaled weekly |
| CRM & tracking | Airtable pipeline, GA4, Meta CAPI |
My role
What I owned
- Owned the launch growth strategy across all paid channels
- Built region-segmented Meta, Google and YouTube campaigns
- Set up the Airtable CRM pipeline for real-time lead sync
- Implemented full-funnel tracking with GA4 and Meta CAPI
- Scaled winning creatives and aligned online ads with field sales
What I took from it
Key insights
Online + offline as one system
Syncing ads to a live CRM and field sales is what turned leads into activations fast.
Region-level segmentation wins
Tailoring targeting and messaging by region unlocked underserved demand efficiently.
Creative volume drives scale
Running 20+ variations and scaling winners weekly kept acquisition cost falling.
Clean tracking closes the loop
GA4 and Meta CAPI made every step from ad to activation measurable and improvable.
Why this case matters
Proof a cold-start launch can lead a market
Akash DTH shows how a values-driven, region-aware performance system can launch a brand from zero to market leader — bridging the digital divide while keeping acquisition efficient and measurable.
Brand website
www.akashdth.com ↗