Full-funnel architecture
Search campaigns for high-intent queries, Dynamic Remarketing to win back abandoned users, and Performance Max to capture omnichannel demand across Search, Display, YouTube and Discovery.
Shohoz · Google Ads · Search · PMax · Remarketing
Turned Google Ads into a precision revenue engine for Bangladesh's biggest travel platform
Shohoz sells millions of bus, air and launch tickets in one of the most price-sensitive markets anywhere. As Performance Marketing Consultant I rebuilt its Google Ads system to optimise for real purchase impact — not clicks — scaling bookings profitably without inflating budgets.
- Role
- Performance Marketing Consultant
- Market
- Bangladesh
- Channel
- Google Ads · Search · PMax
- Bid strategy
- Target ROAS (automated)
Results at a glance
36.5KPurchases driven
$0.08Cost per conversion
$596KTotal revenue
6,521%Return on ad spend
The brand
Bangladesh's go-to travel platform, in a brutally price-sensitive market
Shohoz.com is Bangladesh's leading online ticket-booking platform for bus, air and launch travel — trusted by millions for convenient, real-time ticketing across the country.
The challenge: in a highly competitive travel market defined by price-sensitive users and sharp seasonal swings, Shohoz needed to scale transactions efficiently while holding a high return on ad spend. The goal was clear — maximise conversions with precision targeting, tighten funnel performance, and deliver measurable growth through Google Ads.
What I set out to do
- Scale bookings without inflating budgets or cost per acquisition
- Move measurement from click tracking to real purchase impact
- Build a full-funnel Google Ads structure across Search, PMax and Remarketing
- Re-engage abandoned users with personalised dynamic remarketing
- Let value-based bidding scale the profitable segments automatically
The approach
A full-funnel Google Ads system built for impact, not clicks
Rather than optimise a leaky funnel, I built a complete path from high-intent search to booked revenue, then let automated bidding scale what proved profitable.
Impact-based measurement
Enhanced conversion tracking via GA4 and Google Tag Manager shifted the focus from clicks to real purchases, with custom audiences and event-based remarketing lists driving smarter retargeting.
Creative & optimisation framework
- High-CTR responsive search ads tuned for travel-booking intent
- Value-based bidding (Target ROAS) to automatically scale profitable segments
- Continuous A/B testing on ad copy, sitelinks and extensions
- Ongoing negative-keyword and placement refinement to cut wasted spend
Data & funnel alignment
- Synced Google Ads with the full conversion funnel — search → visit → booking → revenue
- Worked with Shohoz's analytics team so every touchpoint was measurable and attributable
The creative
Conversion-focused campaign creative
Responsive, intent-led creative built to move high-intent travellers from search to booking.
The results
From clicks to accountable, profitable growth
| Metric | Result |
|---|---|
| Purchases | 36,500 |
| Cost per conversion | $0.08 |
| Total ad spend | $9.14K |
| Total revenue | $596K |
| Return on ad spend | 6,521.54% (system-defined 10,810%) |
These results were achieved organically — without inflating budgets — through consistent optimisation, real-time bidding adjustments and data-led funnel refinement.
From tracking clicks to tracking impact — every bid held accountable to real business results.
Mahdi Hasan · Performance Marketing Consultant
Execution snapshot
How the engine was run
| Focus | Implementation |
|---|---|
| Campaign types | Search, Performance Max, Dynamic Remarketing |
| Tracking | GA4 + GTM + Enhanced Conversions |
| Optimisation goals | ROAS, CPA, conversion rate |
| Ad assets | Responsive Search Ads, extensions, dynamic creatives |
| Bid strategy | Target ROAS (automated) |
| Reporting cadence | Daily performance checks + weekly optimisation |
My role
What I owned
- Designed and executed the entire Google Ads strategy — from architecture to measurement
- Built custom conversion-tracking flows via GA4 and Google Tag Manager
- Optimised keywords, bidding and creative for high-intent audiences
- Ran continuous performance audits and budget reallocation to protect ROAS
- Introduced data-driven dashboards to visualise conversion impact beyond clicks
What I took from it
Key insights
Precision beats volume
Well-structured funnels consistently outperform large, unfocused campaigns.
Tracking defines success
Shifting from click-based to impact-based measurement changed every decision that followed.
Automation with intent control
Letting machine learning optimise inside clear strategic guardrails protected long-term ROI.
Test creative constantly
Consistent creative testing kept CTRs strong while holding CPA down.
Why this case matters
Precision, not just performance
The Shohoz campaign became a benchmark in data discipline — proof that funnel logic, clean measurement and creative iteration can drive exponential, profitable growth. Every click, every bid, every dollar accountable to business impact.
Brand website
www.shohoz.com ↗